Diamond Museum, Facets of Mankind
Promotional video of the World Diamond Museum. The Facets of Mankind is supported by the World Diamond Mark Foundation, established by the World Federation of Diamond Bourses (WFDB).
World Diamond Mark Foundation announces
Facets of Mankind, the World Diamond Museum
Las Vegas – June 2, 2016: The World Diamond Mark Foundation (WDM) announced it has built the virtual foundations of the World Diamond Museum, a unique resource in the cloud that will be bringing together and put on display an unprecedented and therefore unique collections of extraordinary diamonds and diamond jewellery – from famous stones to hidden, until now unknown pieces that deserve to be seen, admired and enjoyed by the consumer public at large.
The name of the World Diamond Museum is Facets of Mankind stressing the intrinsic connection between the diamond and the human civilization. Its establishment was first announced during the recent biennial 37th World Diamond Congress that was held in Dubai two weeks ago.
In presenting the concept, WDM Chairman Alex Popov said that by building the museum, the WDM will reintroduce the art of storytelling about diamonds to the consumer. “Facets of Mankind is to be a living documentary of the journey of diamonds and its relationship with the human race,” Popov commented. “In the narrative of the introductory movie, it is said that ‘in the diamond, we see ourselves, the best we can be.’ This is also what motivated the WDM and its creative team to set out on this journey.”
|About the World Diamond Mark
The World Diamond Mark® Foundation (WDM) was founded on the premise that diamonds and diamond jewellery can and must perform significantly better in the luxury product consumer market. To reach that goal, the industry – from diamond producers to retail jewelers – is acting in unison to promote, advertise and market diamonds and diamond jewellery more effectively and visibly to the end-consumer. Established in 2012 by the World Federation of Diamond Bourses (WFDB), the WDM’s global objective is to boost consumer demand for diamonds and diamond jewellery.
Go to www.worlddiamondmark.org for more information.
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