Emerald-cut diamonds, top choice for celebrities

Emerald-cut diamonds are the top choice for celebrities getting engaged in 2017, according to a survey.

Emerald-cut diamonds are the top choice for celebrities getting engaged in 2017, according to a survey by 77 Diamonds.

77 Diamonds been at the forefront of the diamond jewellery industry for nearly a decade. In an expanding world of retail outlets and faceless websites, we offer finely crafted diamond jewellery that is great value for money while maintaining a quality of product and service that is second to none.

Analysts studied 100 celebrity proposals of the past few years, from Kate Middleton, Duchess of Cambridge, to reality-TV personality Kim Kardashian, looking at cut, carat, metal and style.

“The oval-cut diamond was a celebrity favorite in 2013 and 2014,” the report by online jewelry retailer 77 Diamonds said. “Since then, emerald has been the fashionable go-to. While diamonds last forever, it seems metal and cut change with the times.”

Yellow gold is the most popular metal for stars’ engagement rings in 2017, replacing white gold, which was the number-one choice in 2016. Platinum was the top option between 2013 and 2015.

Celebrities have been spending much more on diamond quality than in previous years. The average ring cost reached $1.29 million (GBP 1 million) in 2016 for the first time.

Romance also appears to be seasonal, with celebrities in the survey getting engaged in either the summer or the festive season. However, the fact that celebrities travel to the southern hemisphere for their engagements skews the data, as summertime is in December and January there, the report added.

The more often a celebrity has been married, the more they will spend on the ring, the data shows. Where both celebrities have been married before, the average ring value is $3.5 million. The average ring value for celebrities on their first marriages is $584,576.

First-timers spend an average of three years together before getting engaged, the report said. In contrast, where both partners have been married once before, it takes 28 months for the man to pop the question. For couples in which only the proposer is approaching a second marriage, it takes them just 14 months to get engaged.

But money doesn’t buy everything: Couples who are now separated spent an average of $1.1 million on their ring, while those still together spent a modest $630,754.

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