De Beers budget of $140M

De Beers budget of $140M for Diamond Marketing.

De Beers Group has announced it will invest more than US$140 million in diamond marketing this year – its biggest spend since 2008.

The increased investment will be focused on generating further consumer demand for diamond jewellery in the leading markets globally, with the greatest spend targeted in the US, China and India.

While the majority of the investment will support De Beers’ proprietary brands, Forevermark and De Beers Diamond Jewellers, the company will increase its spend on partnership marketing, including with the Diamond Producers Association and India’s Gem and Jewellery Export Promotion Council.

Stephen Lussier, De Beers Group’s Executive Vice President of Marketing and CEO of Forevermark, said: “Total consumer expenditure on diamond jewellery for the last five years collectively has been the highest on record – and the outlook is positive. However, we cannot take future growth for granted.

“Increasing our spend from a strong position will help support continued demand in both mature and developing markets, particularly among millennials, who are already the largest group of diamond consumers despite this generation not having yet reached its maximum earning potential.”

About De Beers Group

De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit


Dona Dirlam Retires

Dona Dirlam

Dona Dirlam Retires as Director of the Richard T. Liddicoat Gemological Library and Information Center

CARLSBAD, Calif. – August 29, 2017 – Dona Dirlam, director of GIA’s library and information center, retired August 25 after 38 years of service to GIA’s (Gemological Institute of America) mission of ensuring the public trust in gems and jewelry. She was largely responsible for establishing and expanding the Richard T. Liddicoat Gemological Library and Information Center, now the world’s leading resource center for gems, gemology and jewelry. Dirlam’s successor will be Robert Weldon, who has been manager of photography and visual communications for GIA since 2006.

Dirlam has long been recognized for her innovation and contributions to the industry. She received the Outstanding Gemologist Award from the Association of Women Gemologists in 1989 and GIA’s Staff of the Year award in 1991. In 2004 she received GIA’s highest honor, the Richard T. Liddicoat Distinguished Achievement Award. In 2015 she received the Accredited Gemologists Association Lifetime Achievement Award and in 2016 was honored with the Women’s Jewelry Association’s Award for Excellence in Special Services. She has coauthored more than a dozen articles for GIA’s quarterly professional journal Gems & Gemology (G&G), five of which received a G&G Most Valuable Article award.

Over Dirlam’s tenure she expanded the collection to more than 57,000 books, 700 journal and magazine titles, 198,000 digital images and 1,800 video recordings. With the addition of the 14,000-volume John & Marjorie Sinkankas Gemological Library in 1987 and the creation of the Cartier Rare Book Repository & Archives in 1998, she has helped to build the world’s largest library for information on gems and jewelry. Her commitment to providing greater access to GIA’s rare books led to a significant project to digitize the collection’s rarest holdings and make them available for free to the public and global gem industry. Since the project launched in 2015, more than 300 books have been scanned and are available at

“Dona’s groundbreaking efforts on behalf of the Institute’s research, education, and outreach capabilities have kept GIA at the forefront of gemological scholarship,” said Susan Jacques, president and CEO of GIA.

“Cultivating our library’s collection and creating accessibility for the public has been the library’s main goal,” said Dirlam. “It takes dedicated individuals to handle the projects that come through our door and for that I am honored to have worked with a phenomenal team. What we have accomplished in the past decades will continue under the leadership of Robert Weldon.”

Weldon assumed responsibilities as library director on Dirlam’s retirement. He plans to carry on Dirlam’s legacy of expanding GIA’s collection and making it available to students, the trade and the public.

Dona Dirlam
Robert Weldon named Director of the Richard T. Liddicoat Gemological Library and Information Center. Photo: Judy Colbert/GIA

Dirlam holds a Master of Science degree in Geology and Geophysics from the University of Wisconsin (Madison). She began her career as an earth sciences teacher before following her passion for minerals and gems to GIA’s Santa Monica campus in 1979. Upon completion of her GIA Graduate Gemologist (GG) diploma, she joined the Institute as a staff gemologist and later was offered the opportunity to build the Institute’s library by Liddicoat himself. She began as a GIA research librarian in 1980 and became the director of the library in 1995. She also served as abstract editor of G&G from 1981-1994 and has given more than a hundred lectures on a variety of historical topics.

Weldon has a Bachelor of Science degree in Business Administration from the University of Arkansas (Fayetteville). After receiving his GIA GG in 1987, Weldon spent three years working in the GIA library for Dona Dirlam. In 1990, he joined JCK magazine as colored gemstone editor; he later joined Professional Jeweler as senior writer. Since returning to GIA in 2006, his photographs and articles have been featured in numerous gemological, jewelry and consumer publications. He has authored or co-authored more than half dozen articles in G&G and his photographs have appeared on 31 of its covers.

Rapaport Appoints Editor

August 16, 2017, Ramat Gan… Rapaport is pleased to announce the appointment of Sonia Esther Soltani as Editor.

Sonia Esther Soltani
Sonia Esther Soltani

This role will see Ms Soltani work across print and digital media titles for Rapaport. Her responsibilities include the management and development of all content creation and distribution through the company’s print and digital channels. She will also play a key role in managing product development and directing the rollout of the company’s digital media strategy.

“We are delighted to welcome Sonia as Editor,” said John Costello, Publisher, Rapaport Group. “Sonia not only brings an incredibly strong track record in B2B publishing, but also a passion for diamonds and jewelry. This combination has been key in the redesign of Rapaport Magazine, in which Sonia played the central role.”

A graduate of City University, London, with a degree in Magazine Journalism, Ms Soltani started her career as a reporter at UBM’s award-winning weekly trade magazines Property Week and Building. An editor with over 12 years’ experience, Ms Soltani went on to work as a content editor at APL Media – the publisher of National Geographic Traveller and leading travel trade publications for the US and UK markets. Ms Soltani’s natural enthusiasm for diamonds and jewelry, and experience in providing B2B content, now finds her matching personal passion with professional skills to play a leading role in the creation of content at Rapaport.

“I feel truly honored to have been entrusted by John Costello with the stewardship of such respected institutions in the diamond and jewelry trade as Rapaport Magazine and I look forward to developing connections with a wide range of players in the industry to make our publications the most newsworthy and impactful possible,” said Ms Soltani.

Sonia Esther Soltani can be contacted at