Videos

Martin Rapaport speaks out against the misrepresentation of diamonds as a result of over-grading becoming institutionalized.

 

The Original Source for Diamond Grading

Back in the 1940s and 50’s, GIA transformed the way diamonds were bought and sold by doing three things:

Creating a common language for diamonds. The diamond 4Cs and the GIA International Diamond Grading System™ provide a consistent way to describe a diamond’s characteristics.

Establishing the methods and best practices used to grade diamonds.

Issuing the first GIA Diamond Grading Report, as a way to consistently and accurately communicate grading results.

GIA’s innovations have been adopted universally. In every corner of the world, virtually every diamond is described using the language GIA developed.

The GIA Diamond Grading Report contains scientifically determined information on diamond shape, Clarity, Color, Cut, Carat weight, proportions and finish. It also identifies any known treatments. Other reports from other entities have since made their way into the marketplace, but GIA is recognized as the original and unrivaled source for accuracy and integrity in diamond grading.

The GIA Diamond Dossier® is a more concise, compact version of the GIA Diamond Grading Report and is available for diamonds that weigh between 0.15 and 1.99 carats.

As an added security measure, GIA also offers optional laser inscription with its reports (included with the Diamond Dossier) where the diamond’s report number is inscribed on the diamond’s girdle. GIA can also inscribe customized messages, dates, text, and symbols that not only personalize a diamond, but allow for easy identification.

Before GIA created the 4Cs of diamond quality and the International Diamond Grading System™, there were as many ways to describe diamonds as there were methods for evaluating their quality.

 

Jeweler Tiffany & Co News

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

The collection, the first designed by newly hired design director Francesca Amfitheatrof, features bracelets, necklaces and rings to bring Tiffany jewelry into a new era. Tiffany is looking for a new stand-out icon that celebrates creativity and the jeweler’s codes.

“A new collection that honors the traditions of Tiffany and builds on a new concept, like the T collection, if promoted properly, should resonate with a new generation,” said John Casey, senior vice president of Havas Public Relations, New York.

“Using social media to promote a new collection, particularly pieces created by a young designer, should be a key component of a brand’s marketing strategy,” he said.

 

Jewelry Consumer News May 2015

The MVI team presents video interviews with consumers about Wearable Tech Jewelry and their first reactions to this new category