Expert Insights
Comprehensive Services for Jewelers and Enthusiasts
Sales Training
Our sales training programs provide jewelers with techniques to enhance customer interactions. Tailored specifically for the diamond industry, these sessions will increase your team’s knowledge, confidence, and ultimately, your sales performance in a competitive market.


Industry News
Our platform offers timely news and insights about the diamond industry, focusing on South Africa. With our expert analyses and updates, you can confidently inform your customers and make strategic decisions that keep your business competitive and relevant in this dynamic market.
Gemology Courses
We offer comprehensive gemology courses aimed at jewelers and diamond enthusiasts alike. Covering essential topics and advanced techniques, these courses will hone your expertise and equip you with the tools needed to effectively communicate the value of diamonds to your customers.


Diamond Licensing Guidance
Navigating the diamond licensing process in South Africa can be challenging. Our expert guidance simplifies this journey, providing clear steps and valuable resources that ensure you understand the requirements and procedures, allowing you to focus on building your business with confidence.